Using the same ad creative everywhere can cost you 40%+ performance. Reels, Feed, and Stories all have different viewing behaviors. Best strategy: create platform-specific creatives. Small effort. Big performance gain. Follow for more insights.

Ecom CAC is up ~40%. Most brands didn’t adapt. They blamed the algorithm. 𝗪𝗶𝗻𝗻𝗲𝗿𝘀 𝗱𝗶𝗱 𝟯 𝘁𝗵𝗶𝗻𝗴𝘀: → Track blended CAC weekly → Feed better signals (offline + profit data) → Shift 30–40% to retention The arbitrage era is over. Signal quality wins now. #ProteanDigital #CAC #PaidAds

Platforms don’t show truth, they show credit. Holdout test: → Turn off a channel → Measure revenue drop Example: Google Shopping claimed $3.5K/day Actual lift: $2.3K/day That’s 34% inflated attribution. Only incrementality tells the truth. #ProteanDigital #PaidAds #Analytics

Meta Advantage+ Shopping shows 3.8x ROAS vs 2.5x standard. But here’s the catch 👇 It prioritizes warm audiences → inflating results. Fix it: • Cap existing customers (20–30%) • Track new customer CPA • Watch blended CAC ROAS ≠ real growth. #ProteanDigital #PaidAds #Ecommerce #MetaAds

6s = high completion, low conversion 30s = lower completion, BEST conversion That’s the tradeoff. Sweet spot: 15–30 sec → Enough info to convert → Still holds attention Test all lengths, but don’t ignore the middle. #ProteanDigital #MetaAds #VideoAds

Quality Score directly controls your CPC. Higher score = lower costs. Main drivers: • Expected CTR • Ad relevance • Landing page experience Improving QS 5 → 7–8 can reduce CPC 40–60%. #ProteanDigital #GoogleAds #PaidSearch #PPC

You don’t need more channels. You need profitable ones. $30K split across 5 channels = no data, no scale. Master 2 first. Then expand. #ProteanDigital #EcommerceGrowth #PaidAds #MarketingStrategy

Your product titles may be costing you 40–50% of clicks. Use this formula: Brand + Product Type + Feature + Detail + Size/Color Better titles = higher CTR, impression share, and ad efficiency. Start with your top 50 SKUs first. #ProteanDigital #GoogleShopping #EcommerceGrowth #FeedOptimization

Traffic is cheap. Conversions are expensive. If your landing page converts at 2% instead of 8%, you need 4x more traffic for the same results. Fix your landing page before spending more on ads. Follow for more insights. #ProteanDigital #DigitalMarketing #ConversionRateOptimization

Ad fatigue usually hits in 2–4 weeks. Refresh cycle: • Every 2 weeks → replace the lowest 30% of creatives • Every 4 weeks → full creative refresh • Keep 10–20 active variations Creative refresh = better performance. #ProteanDigital #MetaAds #PaidSocial #AdCreative

“You are modern politics. You went to Cambridge University and worked in a couple of think tanks. You became a Special Adviser. And now you want to become PM. What more insider beltway Westminster politician could there be?” 2015.

#Habs Martin St. Louis on making lineup changes for Game 7 "We'll see tonight. I have guys available and I have options. You always try to be calculated in the decisions you make." #GoHabsGo #NHL #Hockey

Bad policy costs everyone: your time, counties’ resources, and taxpayer dollars. Our elections are already secure, accessible, and safe. So let’s invest in voters, counties, and a system that works—not tear it down to satisfy a few sore losers.

Happy Caturday from Wolfie and Deno.

Tuchel on why no Palmer or Foden - on Palmer: "He didn't have the best season and wasn't decisive. He competes with Jude, Rogers and Eze who had better seasons." On Foden: "It hurt me to call him, I could tell how it affected him. I was not sure what his best position is - is it a 10, false 9 or 8?"

EVERYONE can be a great leader! Let us show you how... www.VNP.vote #VotersNotPoliticians #Democracy #Action #Tips #Vote

He's back!! 😎 Hungarian Health Minister, Zsolt Hegedűs, dances in front of Budapest’s Parliament building after the inauguration of Péter Magyar as the new prime minister. 🤍

Austerity isn't accidental - it's structural to #capitalism. The #JobGuarantee threatens the "triple constraint": fiscal #austerity, monetary austerity & power to fire. Why it won't happen. Full ep ft Erald Kolasi drops Sat 3/7 @ 8am ET. Find all our ep: realprogressives.org/macro-n-cheese

small preview of some of the changes I've made to my website! Still under construction for the time being, as I'm working on all new Product photos and getting all of my newest listings made that I've been putting off 😰 #MerchArtist | #Art | #ArtistAlley | #DigitalArt

Got waylaid yesterday on Bundjalung Country by heavy rain. But am back on the road and am aiming to hit BrisVegas tonight. A day earlier than planned. Can’t wait to speak and engage at #AlterCOP30 Australia on Monday. #eBike4Australia #ActiveHope #ClimateAction

“A stain on our democracy”: NAACP general counsel Kristen Clarke describes Trump’s efforts to rig the midterm elections in the South, and what her organization is doing to fight back.

More than 5,000 Utahns signed an open letter opposing the proposed Stratos datacenter, and today residents throughout the state gathered at the Utah State Capitol to deliver that message directly to Governor Cox.

Queeeeeeeeen!!! Emma Sheerin

Studios didn't hire me because I had no experiences in gaming... So I decided to make my own. Here's my first indie game: Maseylia - Echoes of the Past. It's an action platformer, thought as a 3D metroidvania (with backtracking, abilities to unlock, combat...). And it's inspired by Moebius !

New Bengals DT Dexter Lawrence highlights from practice today. What do you notice? Original post

Did Trump’s endorsements pave the way for Texas Democrats to flip congressional seats? On the latest episode of ENside Politics, we break down how President Trump scrambled the GOP race in San Antonio-anchored Congressional District 35. Watch the full episode: bit.ly/3RrPi95

A golpe de miércoles... ¿Qué se puede hacer hoy en Ourense? 📆 Consúltalo en la sección Agenda de La Región👇 https://mrf.lu/wP46

We've acted to maintain Australia's fuel security.  Whether it's increasing supply, enhancing our fuel security powers, reducing the cost of fuel or cracking down on price gouging, Aussies know we've got their backs.

there, i got drop shadows working for all layers.

Final ad before June 2 primary: Democracy is NOT for sale. #CA48 I refuse to let special interests and lobbyists for foreign governments buy our elections. I’m fighting to end the forever wars, pass Medicare for All, and get money out of politics once and for all. Vote by Tuesday 8pm. Thank you.

There's a crisis behind the scenes in federal court. Defense attorneys went months without a paycheck, & more than 50 say they can't take new cases. Gabby & Chris dig into how funding collapsed & how the shutdown made it worse. New episode of #NewMexicoNewsInsiders.

Noch 10 Tage bis zum Ende der Bewerbungsfrist für die SPECTRA Challenge. Bis zum 26.09. Ideen einreichen! Frequenzen schützen. Signale sichern. Spektrum verteidigen. 👉 challenge.cyberagentur.de #SPECTRAChallenge #Innovation #EloKa #Drohnen

Who needs planes when you can make cars fly like this in Forza Horizon 6?

Chicago has thousands of vacant lots, full of potential but left untouched for years. These could be homes. These could be businesses. This could be hope for a neighborhood that’s been waiting too long. It’s time for leadership that doesn’t just talk about potential but turns it into progress.

“You’re about to see one of the biggest brand failures in history.” @profgalloway.com predicts Ferrari's new electric car will go down in history... for all the wrong reasons.

A downed russian Shahed drone narrowly misses a Ukrainian farmer ploughing his field in his tractor. If there were ever a more moving image to exemplify why the russian terrorists need to be defeated and driven out of Europe for good, this would be it. (source:@TheDeadDistrict)

Happy birthday to FJI paralegal and Pro Bono Manager Bethell Forbes! Learn more about our amazing team and the work they do at FJI.law

Look at these two twits trying to build their nest on a far too narrow ledge above a chemist’s in central #Szczecin. They keep flying back down to pick up the sticks that have fallen off their nest. I bet they’ll get there in the end, though. Somehow Woodpigeons manage! 😹

Jeff Bezos said the bottom half of Americans should pay zero federal income tax. It stands to reason. We should exempt low-income earners from taxes and impose higher progressive tax rates on high-income earners. This is the way to narrow the wealth gap in our country.

New player lets figure this out! #chronicillness #oncehuman #mmo #newplayer #twitchpartner Twitch.tv/tatsuya_inc

This is how you treat, ICE!

Increasing PS5 prices because they know everybody is buying one when GTA 6 comes out

GIANT KING-SIZE CARDS = NEXT LEVEL BS NIGHT 😂🃏🎉 | Try BS with jumbo cards—instant chaos, laughs & drama 😂 Perfect for fun nights with family & friends 🎉👀 #playingcards #FamilyGameNight #jumbocards #trendingnow #reelsfypシ゚ #viralreelschallenge #wolink #freesolitaireworld

A bit late, but better than never: my contribution for the 40th anniversary of The Legend of #Zelda! ✨ A monumental medley mashup of Twilight Princess and Persona 5 - 13 minutes of music! 🎶 [ #zebbeats | #LegendOfZelda | #tloz | #TwilightPrincess | #nintendo ] ⬇️ full video on YouTube ⬇️

Probably a v3, no tag so I dunno, cheeky hang to push up my glasses lol.

Data Tokenization Trust: Building the Autonomous Infrastructure of the Future Data tokenization builds autonomous digital trust by securing data, enabling AI and blockchain integration, and powering the future of decentralized systems. www.blockchainx.tech/data-tokeniz...

Being perfect ≠ spiritual health. 🤔 #UnityChurch #NewThought #SpiritualHealth #Wholeness #Authenticity

Black Bikini #beach #girl #ai #video #clip #bikini

#unitedstates #purplerevolution #usa🇺🇸 www.instagram.com/reel/DZAxKF_...

Hold you nose and close your eyes! Smelvis is Freedom 250

#Gardensky Cucumbers Yellow squash Yellow bell peppers Green bell peppers Roma tomatoes Lime tree Lemon tree Herb garden, spearmint,lemon thyme and basil So excited about my garden

Shido Itsuka meets another neck tie wearing hero. (I dream of being a voice actor) Shido Itsuka:Me Donkey Kong:Me

Fix team trust & accountability with PI Diagnose, powered by Meritas Advisory Group. Watch now! And then 𝗯𝗼𝗼𝗸 𝗮 𝗱𝗲𝗺𝗼 to see it in action - https://www.rfr.bz/bab2a32

RT @JomboyMedia: Foul ball directly to the nuts is as brutal as it gets

@visibilitybrigade.bsky.social @hcrichardson.bsky.social @maddow.bsky.social

In Sailor V’s presence, Sailor Moon’s tiara changes. After Zoisite and Tuxedo Mask retreats, V reveals that she’s been watching them through the arcade game, and reveals her civilian form as Minako Aino. <S1ep8 (“Act 8: Minako - Sailor V”)> #SailorMoonCrystal

Josh Naylor conecta dos jonrones impulsando 5 carreras encontra de los Astros de Huston. #JoshNaylor #beisbol #baseball #mlb #Miraloaqui

O que vocês acharam de Marathon? Estão jogando? #marathongame #playstation

'The @USAmbUN Mike Waltz just lied. He said, Francesca called Israel "a stain on humanity." Of course, Israel is a stain on humanity. it's a million stains on humanity. but facts are facts are lies are lies. And Waltz is a shameless, genocidal liar: '

Bake the perfect artisan sourdough bread loaf with our premium starter. Naturally fermented for digestibility and rich flavor. Shop our Etsy starter now and enjoy fresh, crusty bread at home! #organic #easyrecipe #boule #naturalleavened #authentic #homemade #craftbread #fermentation #slowfood #bake