You’re resetting the learning phase and killing performance. ✅ Let Google/Meta learn 1–2 weeks ✅ Minor tweaks: negative keywords, <10% bid changes ❌ Major changes: big budget shifts, targeting changes, pausing campaigns #ProteanDigital #GoogleAds #MetaAds #PaidSocial

If your agency needs days to answer basic performance questions… They’re not managing your account daily. Real operators already know the numbers. #ProteanDigital #PaidAdsStrategy #AgencyLife #EcommerceGrowth

Advantage+ Shopping = Meta’s version of PMax. Great for scaling. Not for testing. Works best with: → 30+ conversions/day → $100+ budget → Strong creatives Use manual campaigns first. Then layer ASC to scale. Automation ≠ strategy. #ProteanDigital #MetaAds #PaidAds

Google Ads isn’t media buying anymore. It’s signal interpretation. Clean data = better performance Bad data = amplified mistakes Fix your inputs. #ProteanDigital #GoogleAds #Ecommerce #Marketing

You spent $85 acquiring a customer… then go silent for 3 months. That’s where profit leaks. Fix it: → Post-purchase ads → Email + SMS + retargeting → 120-day nurture system 40–55% vs 15–25% repurchase rate. Retention > acquisition. #ProteanDigital #LTV #PaidAds

Your December ad budget should be 2–3x your January budget. Why? Holiday traffic costs more, but conversion rates rise even faster. Typical Q4 pattern: • CPM ↑ 30–70% • CVR ↑ 25–50% Result: Better scaling opportunities. Plan budgets 90 days ahead. #ProteanDigital #EcommerceGrowth #PaidAds

Meta CPMs spiked 24–66% in Q4 2025. High CPM ≠ bad. Focus on: • CTR (creative quality) • CVR (offer & landing page) • Cost per acquisition Stop obsessing over CPM, it’s just one input. #ProteanDigital #MetaAds #PaidSocial #AdOptimization

Blended CAC hides channel performance. Blended = total spend ÷ customers. $50K → 500 = $100 CAC. But channel CAC reveals: Search $75, Meta $133, Email $50, Shopping $200. Blended looks fine, channels show reality. Email/Search scale, Shopping cut. Better decisions +40–60% (2025 PSG).

Optimizing for gross margin instead of contribution margin can cost 30–40% profit. Set Google Ads conversion value rules on contribution margin, not gross margin. Like, Comment, Share, & Follow for more. #ProteanDigital #EcommerceProfit #MarketingStrategy #GoogleAdsOptimization

Mobile = 78% of traffic But converts half as well as a desktop. You’re paying the same CPC. Fix mobile CVR → unlock profit. #ProteanDigital #EcommerceGrowth #CRO #Marketing

Donald Trump approved the sale of 500,000 AI chips to the UAE just a few months after an UAE royal bought a 49% stake in Trump's crypto company.   Is this sh*t legal? No, no, and HELL no.

It’s time to break up Fox News. We have an information problem in this country. When we get power back in the midterms, we will need to use federal antitrust law to solve that crisis. #antitrust #foxnews #science #democracy

Team Quinte is preparing for the 2026 Canada-wide Science Fair in Edmonton in May. It is an amazing experience for all those who take part. Support us in our journey of discovery. @ysc.sjc @qrstf1960 qrstf.ca

Good Morning Have a Wonderful and Happy #Caturday 😻 Image created on the #Davinci app Video created on the #dreamface app #aiart #aiartcommunity #aiartwork #aiartist

STING interception above the clouds ☁️ The “Dragons” crew of the anti-aircraft missile artillery division destroyed one of many Shaheds. They also captured it all on another interceptor.

I'm very grumpy, tired and frustrated. Our boiler broke when we were in Thailand last year and was patched up but we needed a new one. So we went eco and ordered a heat pump. It's very loud, we have no hot water or heating for five days and currently no water at all.

Admittedly behind on posting videos. I've done a bunch of inking s8nce I filmed this, but for those wondering about teh woes of my t-square, here you are. #comicbooks #art #makingart #inking

My children’s book, “That’s What Heroes Do” is out TOMORROW! Be sure to grab your pre-order. It’s perfect for teacher appreciation week this week to honor the hero in your life. Pre-order here: www.thomasnelson.com/p/kinzinger/

Haley, thank you for asking this. This campaign is about alignment. The people who support it believe in the direction we’re taking, and we stay in active communication with them. If you want a deeper breakdown, I’m happy to share more. Keep the questions coming.

This is what a whale/dolphin play date looks like. Nature is amazing. Protect it. #ActOnClimate #climate #biodiversity #NatureNeedsHalf #SDGS

Are commissioners ignoring minority voices? Priscilla Igwe (CEO, The New Black Film Collective) on The Media Club with @mattdeegan.com ft. Paul Robinson (Consultant). Listen and watch now: 📺 https://youtu.be/7RO8Niq5nD4?si=DyU9TjxNcuIAwP1y 🔈 https://podfollow.com/themediaclub

Genshin Impact Mavuika Complete Guide: builds, weapons, rotations, teams and pull advice for 6.6. Optimize Pyro claymore DPS with clear rotations and artifact targets. Read the full guide: haplogamingchef.blogspot.com/2026/05/gens... #GenshinImpact #Mavuika #Genshin #Genshin6_6 #GenshinGuide

Diana is me with my favorite butch queen.

2dayz; “Special Shout-Out goes 2…..?!” Happy Heavenly Mother’s Day Mom. 👁️ Miss U, but know U R in a better place, and 👁️ 2 will B W/U soon. 😇🙏🎂🎉😘🥳🎈🎊🎁🥰💋💯💜🙋‍♀️ #happyheavenlymothersday #schultzfamilyhistory #happymothersday #thatsmymomma #Hartmannfamilyhistory

Bukayo Saka 😤 "22 years, they were laughing & joking, they're not laughing anymore!" 😏

Today, I stood shoulder to shoulder with students from across Ontario to demand the repeal of Ford’s OSAP cuts. This is about more than policy - it’s about whether young people can afford to build a future in this province. We won’t let this government price a generation out of their dreams.

Da ich bald mal wieder Musik recorden will und meine Stimme etwas eingerostet ist, mache ich aktuell wieder ein bisschen random freestyle Einsingen. Hier mal der Anfang davon. 😁

Protesters cheer and ICE agents silently look on while detainees at Delaney Hall flash the lights inside the facility.

This morning's nostalgia hit; She-Ra

Esses são os verdadeiros envolvidos no Bolsomaster. #bolsomaster #bancomaster #extremadireitanuncamais #foraextremadireita

Hyunjin. Hearts. 🫶 #hyunjin #straykids #hearts

This 👇

Well, what would anyone expect, after electing Trump as "president"? Really. A sharp contradiction with the image sold by Hollywood's movies!

Locking in! Got to beat these challenges, meet these goals... #synthart #aiart

Mark Carney's Youtube address: "I don't find what he said disrespectful in the least," says Bob Rae, Canada’s former ambassador to the United Nations. Full interview: youtu.be/KGxrLqV70gU

Jesús Sánchez hits a grand slam to give the Blue Jays a 8-1 lead

#MissileCommand #Arcade #CommodoreC64/128/MAX #AtariST/STE #Shooter

Strobes N' More E62 🔅

We're delighted to announce our full slate of shows for 2026 with Sandra Oh, Letitia Wright, Cate Blanchett, Nina Hoss and Francesca Mills leading an incredible year of programming. Let's get stuck in 👇

Created his own Waterloo. Now it's a 'B' trying to get out of it. 😁🤣😭!!!!!!

O pré-candidato à Presidência e senador Flávio Bolsonaro (PL) visitou Daniel Vorcaro, do Banco Master, depois da primeira prisão do ex-banqueiro, no fim de 2025. 📲Leia mais na #Folha: mla.bs/a4ced346 🎦Carolina Linhares/Folhapress 📝Carolina Linhares, Isadora Albernaz

A robot named Melvin #pixelart

Im dead. Go straight to the comments 😆 🤣 😂

I love this pose, what about you? 🙌💚 #egirl #ofgirl #shortshorts #yogashorts #pose

The catch unlocked the moves. 😂

Walter and Waylon debate the morality of pumpkin spice. Waylon talks about French press like it saved his life. Walter insists on cold brew. Then a treat bag crinkles. Silence. This isn’t about coffee. It’s about us. 05.15.2026 ☕️🐾🌅 #CoffeeWithWalterAndWaylon #CoffeeDebate

Controlled by 5G, Fluoride, etc? #book #blueskybook #canadaelections #pierrepoilievre #markcarney #jagmeetsingh #indieauthor #booktok

Is Anthropic a more responsible OpenAI? Anthropic plans to spend $50 billion on a US AI infrastructure buildout in partnership with Fluidstack. Anthropic says it is “constructing data centers in Texas and New York that will create thousands of American jobs.”

Everything else is becoming unwatchable, so our leaders are dropping some quick entertainment into the world of mysteries. 🛸

Hala Al Sheikh, a Palestinian student from Gaza, is among thousands of students whose futures remain suspended under the Israeli continued closure of the Rafah crossing.  Despite completing her high school exams and securing university admissions abroad, she now risks losing the opportunities.

This is what autism may look like in BDSM (sometimes). When secured.max (IG) tells me to submit, this also means for me to disconnect from an inhumane world that is often too much.

When the heck did we make it to Friday #gamer fam? Like, seriously Life has been so BUSY Time to take a breather! Swing by for FLUFFY #FRIDAYS WITH WING~! twitch.tv/awingedshield We are serving up the #cozy vibes in #TravellersRest! So sit down, grab an #ale! #Eldenwood #VTuber #VTuberEN #neko

Construction built with engineering standards. 📐✨ What would you add? Let me know below. 💬 Quotes and consultations directly to our inbox. #Construction #Remodeling #ModernArchitecture #Design

Between Us by Sebastian McQueen brings warm Afro House vibes from Ajaccio, with deep grooves, emotional melodies, and a smooth dancefloor energy. What vibe do you feel? Streaming https://sdz.sh/aLruop Follow @sebastian_mcqueen_ #AfroHouse #HouseMusic

www.hayatformayor.com Winnipeggers deserve better. Sign the nomination for Umar Hayat and help build a city that works for everyone? #hayatformayor #miami #LA #newyork #canada #vegas #usa #toronto #vancouver #winnipeg

A huge thank you to all who joined us for FINAL FANTASY IX and SILKSONG on Friday & Monday! Especially to @checkpointvibes.bsky.social, @thewylds.bsky.social, @alexohkay.bsky.social, @lovebugboo22.bsky.social & @thegoreydetails.bsky.social for joining The Focus Group!

Hudson walking the Bell Media Upfront 2026 red carpet via latenightscrollingpod

@fishengal.bsky.social @siciliansapien1.bsky.social @sophiemom.bsky.social @molly-bee.bsky.social @norariversbskysoc.bsky.social WELL, IT'S "DEMOCRACY" WEDNESDAY ACROSS TRUMPFUCKISTAN AMERICA #NoKings #NoDictators #NoPedoPresidents #2026Bitches #ProtestThePresident #TrumpEpsteinPedoCoverUp

Safety. Affordability. Freedom. Equity. This hook lays out the core message behind the campaign and why it is meant to speak to everyday people. Watch the podcast or listen wherever you get your podcasts. #Campaign #Politics #2026 #Podcast

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