Poor negative keyword management wastes 15–30% of ad spend. Block terms like: • free • cheap • used • DIY • wholesale • replica Rule: $50+ spend with 0 conversions = add as negative. Check search terms weekly. #ProteanDigital #GoogleAds #NegativeKeywords #PaidAds

Dynamic Search Ads = Google’s “easy button”… that often wastes budget. Google auto-targets ANY page—blogs, About pages, irrelevant products. Real case: $8K spend → only 35% to product pages. Easy ≠ effective. #ProteanDigital #GoogleAds #Ecommerce

6s = high completion, low conversion 30s = lower completion, BEST conversion That’s the tradeoff. Sweet spot: 15–30 sec → Enough info to convert → Still holds attention Test all lengths, but don’t ignore the middle. #ProteanDigital #MetaAds #VideoAds

Ecom CAC is up ~40%. Most brands didn’t adapt. They blamed the algorithm. 𝗪𝗶𝗻𝗻𝗲𝗿𝘀 𝗱𝗶𝗱 𝟯 𝘁𝗵𝗶𝗻𝗴𝘀: → Track blended CAC weekly → Feed better signals (offline + profit data) → Shift 30–40% to retention The arbitrage era is over. Signal quality wins now. #ProteanDigital #CAC #PaidAds

Performance Max isn’t a black box anymore. Better controls, better data, better testing. If it’s not working, it’s not the campaign, it’s your inputs. #ProteanDigital #GoogleAds #PerformanceMax #PaidAdsStrategy

Your CAC doesn’t matter as much as you think. $120 CAC with 3-month payback > $50 CAC with 14-month payback. Most brands scale on the wrong metric. Know your payback period. #ProteanDigital #EcommerceGrowth #PaidAds #Marketing

A 4x ROAS can still lose you money. Real profitability comes after COGS, shipping, returns, and fees, not ad metrics. Stop chasing ROAS. Start tracking what actually hits your bank account. #ProteanDigital #EcommerceGrowth #PaidAdsStrategy #ProfitOverVanity

PMax Experiments are finally here. Test: → PMax vs Shopping → URL Expansion → Incrementality Stop guessing. Start measuring. #ProteanDigital #GoogleAds #PMax #Marketing

Scaling ads isn’t just about spending more. Improve your margins → increase your CAC → win more auctions → scale profitably. Small margin gains = massive growth leverage. #ProteanDigital #EcommerceGrowth #UnitEconomics #PaidAdsStrategy

Google says: trust the AI. But trust without verification = wasted spend. Watch for: • Bad URL expansion • Irrelevant keyword matching • Inflated conversions • PMax brand cannibalization Automate execution. Not judgment. #ProteanDigital #GoogleAds #PaidAds #Marketing

👑 The fabulous Gabriella Gabbitas has taken our Queenagers show and created a one woman version in her native language Swedish! It’s excitingly been picked up for the Fringe in Malmo.

730 Intersection, Ishigaki, Japan #Japan #Nippon

While Drax claims it no longer sources from old growth deferral areas, the majority of British Columbia’s old growth forests fall outside these areas. Will the Government advise Ofgem to exclude these forests from subsidies?

ICYMI, the Trump administration wants to rescind a determination that held Utah to a higher standard for ozone pollution along the Wasatch Front. Environmentalists say it doesn’t solve the problem of air pollution here: www.fox13now.com/news/politic... #utpol #Utah

🇪🇺🎖️ Germany's former Chancellor Angela Merkel receives the European Order of Merit. This award honors the achievements of individuals who have made a significant contribution to European integration or to the promotion and defense of the European values .

Redistricting Update: Missouri, South Carolina, Louisiana and Alabama #news #elections #gerrymandering #redistricting

The CBS News Philadelphia team was on your corner all week as we navigated the biggest snowstorm we've seen in years and its effects on our communities, roads, schools and more. 💚 This is The Pulse of CBS Philadelphia. 💚

There is a lot of talk about re-appointment of city officials, so I wanted to talk about it. I voted against re-appointing Public Safety Commissioner Barnette because I take my role of oversight seriously, and we deserve leaders who are tracking and being responsible with taxpayer dollars.

Optimize Dumbbell Curls Using the Pinky Twist #fitness #fitnesstips #workout #health #gym #exercise

Meta’s algorithms are causing real harm, especially to children. Big Tech keeps running rings around regulators while protections are being weakened instead of enforced. Algorithms should be off by default and fully off for children.

🎉 A look back at remarkable highlights from SciStarter in 2024!🌟 Explore our year-end blog post to uncover the #CitizenScience breakthroughs, top 10 projects, and more from 2024: blog.scistarter.org/2024/12/scis...

Welcome to Day 1 of #GoogleIO. We’re sharing @Google@twitter.com’s latest innovations, product updates, and tech breakthroughs. Grab your front-row seat and tune in live → goo.gle/499OxaJ

We lease compute to upgrade easily, but boot loops slow us. #compute #gpus #troubleshooting

#seanhannity #Catholic #kevinaorbo #scottbao #h9lkywood

Happy I finished GUNVEIN with the Type 2 ship, but I've still got PTSD from this level 3 boss fight. One of the toughest battles I've had in any SHMUP ever. #Gaming #STG #Danmaku #Gunvein

A 980-year-old redwood tree that was turned into a log cabin could soon be a roadside attraction in Wisconsin.

Celebrating Jackie Robinson Day! Shared from @pbs 🎥✨ Full credit to them. Watch more 📺 https://www.instagram.com/reels/DXHcttnEeZd/ #BlackHistory365 #JackieRobinson #OnThisDay #BreakingBarriers #MLBHistory #CivilRights #BlackExcellence #Number42 #TheEnglandManor

The truth? Trump's actions have put a lot more money in Iranian coffers...

Ebola in the DRC

The brand new Fortnite season is out now!! Join me as I explore everything new in the brand new Fortnite season youtube.com/watch?v=FcEb... #gamingwithcameron #gaming #fortnite #EpicPartner

Hör auf, dich von Mythen blenden zu lassen! Du denkst, deine PV-Anlage ist im Winter in Storkow (Mark) nur teurer Deko? Falsch gedacht! Die meisten sehen nur... #wärmepumpestromverbrauchprojahr #Storkow(Mark)

This week we kicked off our first Listeners' Therapy episode with Dr. Orna Guralnik and two friends from Copenhagen: Benjamin and Albert. They might be young, but they helped us regain hope for a better future.

I absolutely LOVE how the Threads team continues to iterate with Live Scores. Now you can see all scheduled chats for any game, and even set a reminder! Well done. 🤌🏽 #NBA Threads

A LITTLE FRANCE AND AFRICA HISTORY

I looked around to find a free alternative to mantis for unity decimation and found this: ramtype0.github.io/Meshia.MeshS... It's not AS good as Mantis but it is free and can do the job, Kumalys base mesh was already pretty low (20k) so I couldn't really decimate it down more than 2k polys o/

CARAVAN OF NIGHTMARES is my second short story collection. It's free with KU. My other collections are Her Demonic Angel and Making Contact. “Deliciously dark, darkly humorous, and beautifully written - fantastic!” My 24 Kindles (free with KU), paperbacks + audiobooks are on Amazon. bit.ly/3ENJqRv

Hey say what you want about furry's, but they've never tried to hustle me for prices and are always friendly😎 And that's pretty cool🤘 Also I'm 2 subscribers away from 200, "you are the chosen one weooweooweee!"🥋🤣 Hire Me: www.fiverr.com/s/P2jjRLo 🤙 #furryart #art #furry #3d #gamedev #digitalart

Ich will auf jeden Fall zu viel versprechen, weil groß scheitern eine der besten Lernchanchen der Welt ist! Wenn ihr News wollt aber nicht den immerselben Blick darauf, abonniert jetzt Freiheit Deluxe und holt euch Marinics Freiheit gleich mit

People were reported to be beaten, tasered, sexually #assaulted and #raped by #Israelimilitary after they boarded their vessels in International waters off #Cyprus.

Hummingbird loading up before the storm. #Birding #Birds #AZBirds #AnnasHummingbird #Annas #Arizona #Hummingbirds

OMG. Watch this...

Thursday 3pm i am releasing this music video. Any help would beng awesome. Go to YouTube search @AndrewCrocker. Please sub please share and enjoy the ride of spreading the message that this administration is bad for America.

🚀 Have STAR Bundle questions? Ellis C has answers — anytime, anywhere! Log into myLoneStar & click the chat icon. No office hours needed! 💬 #LoneStarCollege #STARBundle #StudentSuccess #EllisC

🚨 K11 | CLASHES IN BAHRAIN Clashes erupted between Shiites protesting Israeli assassination of Iran’s Supreme Leader Khamenei, and Bahraini security forces after, with Molotov cocktails reportedly thrown during the unrest

Looking for a flexible schedule with great pay? 🧠 Join us as a Neurologist in Brooklyn! Full or part-time, $180/hour, and a supportive team awaits. Ready to make a move? 📩 hr@glhstaffing.com or ☎️ (800) 608-4025. #Neurologist #BrooklynJobs #HealthcareCareers

Shadows of the Empire Was Star Wars at Its Peak #gaming #retrogaming #starwars with @age_of_retro Before modern Star Wars games, there was Shadows of the Empire—a game that proved the franchise could expand beyond the movies in a massive way.

One mistake... you're detected. Depth charges rain down as you dive into the black ocean. store.steampowered.com/app/4418080/... #indiedev #gamedev #indiegame #pixelart

Go with the flow

AI is being trained right now… And it’s learning that animals don’t matter. 💥WATCH watch.unchainedtv.com/videos/ai-an... Peter Singer warns: if we don’t change the input, we lock in cruelty at scale. 💥WATCH AI & Animals on UNCHAINED.TV 👉🏽 Stream FREE ✅ GET UNCHAINEDTV App FREE!‼️

長いツリーにここまでお付き合いいただき 本当にありがとうです！ 24時間シフトやワンオペの合間って ついつい肩に力が入りがち でも、ガチガチに頑張るよりも 「まあいっか、おらっちのペースでいこう」って 息抜きするのが一番長続きする秘訣だね 今日という日が みんなにとって優しくて、何かひとつでも 「あ、今日ラッキーじゃん！」って思える素敵な1日になりますように！ 🎥【今日のAI動画 / Gemini版】 ラストのゴルフ動画！息抜きにどうぞ見てってね🤣 【PR】お仕事やワンオペの合間、 ホッと一息ついて自分を労るお供に٩(^‿^)۶ 🔗 amzn.to/47OyDlr #PR

End of season predictions. 😤 Chelsea — bottom half 😂 Spurs about to spank them Everton → 9th Fulham → 10th Brentford sliding but Europa League = job done ✅ Chelsea are muck. Everything's about to shuffle. 👀 #Chelsea #Spurs #PremierLeague #EPL

How do the campaign teams at Surviving Universal UK, Article 39 children's rights charity, and Speech and Language UK feel about being shortlisted? Stay tuned to find out who will win the #SMKAwards2026 on 11 JUNE smk.org.uk/what-we-do/connect/awards/smk-national-campaigner-awards-2026-shortlist/

"It's unacceptable. We're a youth team, we're here to learn how to play football, and someone tells me to go f*** off and calls me a 'wh**e'." 🇧🇷 Soccer player Sarah Aysha of São Paulo U2O has reported a serious case of discrimination. 👇

In Deutschland fehlen 2000 Strafverfolger. #justiz #deutschland #skandal #news #straftaten

Happy Pride Month Donna 🌈

Zack Polanski, "Why borrowing to invest right now is so important because that is money that is going to our schools, our hospitals, our, transport system" "That is money that is investing in our economy"

Today would have been my father’s 87th birthday. It’s story time and this story is about him. Scan QR code to watch full video #storytime

Title: Beach Comber (mask) Size: 7"x10" #mask #etsy #mixmedia #art

Donald Trump says supporters have suggested naming a new public area outside the Lincoln Memorial the “Trump Promenade” as part of a proposed redevelopment project.